18034 Ventura Boulevard, #280, Encino,
California, 91316
Phone: 800.850.9811 |
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About La Conexión GroupLa Conexión Group is a consulting firm assisting companies in accessing the Hispanic and Asian markets. The Latino market alone is fast reaching $750 billion and the African-American market continues its growth; yet many companies are not getting their fair share of this business. Asian markets are also exploding, but many companies struggle to reach them. Often this is a function of trying to approach ethnic markets with products or services developed for the general market. And often the advertising messages and the modes of message delivery are poorly developed and tailored for these markets. La Conexión helps businesses bridge gaps to minority and speciality markets. Our partners bring over seventy-five years’ experience in approaching, analyzing, engaging, and advising these markets. |
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Our services are designed to complement existing marketing and sales efforts, including working with your ad agency. We focus specifically on underserved markets, working to assure that our clients develop the right messages and deliver these messages effectively through the right messengers. Without the right communications in appropriate channels or without the right marketing vehicles, companies often fail to optimize their sales potential in the markets we represent. Client programs vary, of course, but many include: |
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